Keep it Real

Somewhere between OK Go’s music videos and Sony Bravia’s bouncing balls there’s been a need to make everything for real in promotional videos and advertising. Graphics and animation are just not enough, you have to be able to touch them and, more importantly, watch the ‘making of’ documentary online. Not to mention buy the (obligatory) dreamy folktronica track that accompanies it. TV channel More 4 seem to have embraced this trend wholeheartedly and in quite fine style with a lot of Hard work by ManvsMachine.

Via Creative Review

Balloons - MTV Brazil

This is one of this things where you say ‘I wish I’d thought of that, it’s so simple!’. Having said that, I’m not sure that drawing a flick book on 600 individual balloons is quite as simple as you might first think…

Offf Festival

Say Hello are heading to Lisbon for Offf 2009, the 'international festival for the post-digital creation culture', to rub shoulders with the cream of the world's digital designers, film makers and musicians, including Universal Everything (featured), Neville Brody and many many more. We'll report back in May.
Offf

Useful Photography

From Amsterdam based advertising agency KesselsKramer, Useful Photography magazine celebrates utilitarian photography that you might easily miss. Previous issues include winners of insignificant awards, farmers' guides to cows and some of the more creative images used to sell items on auction websites. However, it's issue #008 that caught our eye – the opening frames of porn movies. Whether it's a buxom blond delivering a pizza or a young stud preparing to fix a washing machine, these images are bound to rase at least a smile.

Available from usefulphotography.com or direct from KesselsKramer's Hoxton Square shop/studio.