Somewhere between OK Go’s music videos and Sony Bravia’s bouncing balls there’s been a need to make everything for real in promotional videos and advertising. Graphics and animation are just not enough, you have to be able to touch them and, more importantly, watch the ‘making of’ documentary online. Not to mention buy the (obligatory) dreamy folktronica track that accompanies it. TV channel More 4 seem to have embraced this trend wholeheartedly and in quite fine style with a lot of Hard work by ManvsMachine.
Via Creative Review